Research, Plan, Shoot.

 

What I offer

I take photos for businesses to use for promotion, campaigns, social media, point of sale, printed marketing materials and websites. I ensure that clients are provided with professional imagery that works seamlessly across print and online mediums. My photography services focus on clients with businesses in gastronomy, travel + lifestyle, and hospitality, and I also shoot portraits for editorial features and professionals. My studio and home are based in Barcelona, Spain, however I am lucky to travel extensively with my work.

Explore my photography work:

MY PROCESS

The approach I take as a photographer is tailored to align images with your brand. Whether for a 1-person consulting business or a chain of boutique hotels, I undergo a process of getting to know your business and brand before embarking on the photography. This is important for two reasons:

1. So that the images produced are authentic to your unique business offering and message, not just a repetition of the latest trends seen on Instagram or in photography at large. 

2. Because photography today is above-all communicative and its imperative that images for a business send the right message and attract the right audience.

It's been my experience that in order to be a successful photographer, the images I deliver must contribute to a client's success. For this reason, the creation of a good shootlist is just as important as the photoshoot itself. My deliverable to clients is photography but the process we take to get there is collaborative and conceptual.

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The quality of photos joss has taken for us over the years and the power they have generated in terms of both marketing and sales potential have made Joss an integral external consultant to both the marketing and business development team.

This continued level of quality and chemistry between companies is only possible when there is a clear understanding of the brand, and the message we are trying to transmit.

Joss’s creative process starts well before looking through the lens of her camera. Her personalised yet professional approach to attaining all information required, coupled with her friendly ‘buena onda’ presence makes her the perfect choice for companies looking to classily transmit their message through photography.
— Leon Lightman, the argentine experience